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Heather Alto is a passionate community advocate, business leader, and the Executive Director of the Central Virginia Business Coalition (CVABC). With more than 13 years of experience championing small businesses, Heather has dedicated her career to helping entrepreneurs succeed, building meaningful relationships, and creating opportunities for businesses to grow and thrive. Heather believes that strong communities begin with strong local businesses. Through her leadership at CVABC, she works to connect business owners with the resources, relationships, marketing opportunities, and support they need to achieve their goals.

Beyond her professional accomplishments, Heather is a wife, mother of three, and an avid UVA fan. She enjoys attending concerts in her free time and vacationing with family.

Whether she's advocating for a small business, mentoring a future leader, or bringing the community together, Heather approaches everything she does with heart, purpose, and an unwavering belief in the power of people supporting people.

Coordinates events, calendars, and member touchpoints that keep the coalition active, visible, and easy to participate in.

Magen Boone serves as Office Manager for Central Virginia Business Coalition, where she oversees daily operations and supports the organization’s mission to strengthen and connect the local small business community. In her role, she manages administrative functions, coordinates member services, and assists with events and initiatives that promote community growth and engagement.

With a background in office administration and customer service, Magen brings strong organizational skills, attention to detail, and a commitment to creating a positive experience for members. She is known for her approachable style, problem-solving abilities, and dedication to keeping operations running smoothly.

Magen has lived in Lynchburg for 21 years and loves her small business community, relationships built, and friendships made. Magen is passionate about supporting small business relationships, their growth and fostering meaningful connections. Outside of work, she enjoys spending time with friends and family. You will normally find her cheering on one of her two sons at their sporting or school events.